Filed under...Social availabilityRead More
Social availability refers to the procurement of alcohol, tobacco, and other drugs through “social” sources outside of retail markets, including family, friends, and other acquaintances. Unlike retail availability, social availability does not rely on the exchange of money or goods for the product and is not regulated at the state or local level. Therefore, interventions that are effective in the retail market may not be effective in social markets. Some examples of environmental prevention strategies that aim to restrict social availability include alcohol restrictions at community events, alternative events for youth, texting tip lines, and responsible event assessment. Because social availability of a substance occurs outside regulated markets, it is much more difficult to measure the amount of product available and the extent to which it is reaching the consumer. Most of the research on social availability remains in the early stages of investigation and relies on self-reported data.