Description of Strategy
Restrictions on alcohol and tobacco sponsorship refer to the control of alcohol- and tobacco-related sponsors at community events. Sponsors can include large alcohol or tobacco producers/companies, local breweries/wineries, or retailers such as bars or restaurants. Sponsors provide financial support for the event in return for promotions and advertisements at the event. Sponsorship may take different forms, including: (1) use of the sponsor’s name in conjunction with the event; and/or (2) promotional items (such as t-shirts, flashlights, etc.) with the sponsor’s logo. Restrictions on sponsorship can be instituted through a local ordinance or state law, or can be implemented voluntarily by a business, event or organization. Examples of this strategy include the following:
- prohibiting alcohol or tobacco sponsorship of sporting events and community events;
- prohibiting the distribution of alcohol and tobacco promotional items;
- prohibiting alcohol and tobacco producer’s or retailer’s name from being associated with an event, particularly if youth are in attendance; and,
- prohibiting signs with an alcohol or tobacco sponsor’s name from being displayed at an event, particularly if youth are in attendance (University of Minnesota Alcohol Epidemiology Program, 2009).
Also known as...
Family Smoking Prevention and Tobacco Control Act
Discussion of Effectiveness
No evidence regarding the effectiveness of the prohibition of alcohol or tobacco sponsorship of events and other promotions was located.